HyperReality

hyperreality.
In Baudrillard's discussion hyperreality is synonymous with the most developed form of simulation: the autonomous simulacra which is free from all reference to the real. In the essay, 'The Precession of Simulacra', Baudrillard writes of Disneyland as 'a perfect model of all the entangled orders of simulation' (1988: 171). Its function is less the ideological expression of an idealized America than to disguise the fact that 'all of Los Angeles and the America surrounding it are no longer real, but of the order of the hyperreal and simulation' (1988: 172). Baudrillard therefore sees the hyperreal of selective imitation and image-making presented by Disneyland as the rule rather than the exception. The resulting 'society of the image', prompts a panic-stricken attempt to shore up the real that has been eroded. This, so Baudrillard believes, is futile, since the attempt to produce meaning and save 'the reality principle' in a media-saturated society can only produce its opposite, an exacerbated experience of hyperreality.
In Baudrillard's discussion hyperreality is synonymous with the most developed form of simulation: the autonomous simulacra which is free from all reference to the real. In the essay, 'The Precession of Simulacra', Baudrillard writes of Disneyland as 'a perfect model of all the entangled orders of simulation' (1988: 171). Its function is less the ideological expression of an idealized America than to disguise the fact that 'all of Los Angeles and the America surrounding it are no longer real, but of the order of the hyperreal and simulation' (1988: 172). Baudrillard therefore sees the hyperreal of selective imitation and image-making presented by Disneyland as the rule rather than the exception. The resulting 'society of the image', prompts a panic-stricken attempt to shore up the real that has been eroded. This, so Baudrillard believes, is futile, since the attempt to produce meaning and save 'the reality principle' in a media-saturated society can only produce its opposite, an exacerbated experience of hyperreality.



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