HyperReality

When asked if Google was really serious about Ingress or if it was just another experiment, Hanke said that Google takes it genuinely serious and aims to make Ingress as engaging as possible. The primary objective is officially to motivate people to explore their cites and others they visit (which is also the goal of Field Trip, another Google-Niantic app). The secondary goal is to encourage collaboration and cooperation, locally and globally, for the completion of missions. However, considering that about 96% (2011) of Google’s revenue comes from advertising, it is more than a little likely that Google plans to get more out of Ingress than just motivating people to leave their couch/chair. Ingress is currently in an invite-only public beta (only available for Android currently. If you use iOS and want to try AR games, you might want to take a look at AR Defender and Paranormal Activity) and meant to run for one and a half years once officially released, but a conclusion will probably not be reached until the game’s impact is felt on Google’s advertising services.

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hyperreality.
In Baudrillard's discussion hyperreality is synonymous with the most developed form of simulation: the autonomous simulacra which is free from all reference to the real. In the essay, 'The Precession of Simulacra', Baudrillard writes of Disneyland as 'a perfect model of all the entangled orders of simulation' (1988: 171). Its function is less the ideological expression of an idealized America than to disguise the fact that 'all of Los Angeles and the America surrounding it are no longer real, but of the order of the hyperreal and simulation' (1988: 172). Baudrillard therefore sees the hyperreal of selective imitation and image-making presented by Disneyland as the rule rather than the exception. The resulting 'society of the image', prompts a panic-stricken attempt to shore up the real that has been eroded. This, so Baudrillard believes, is futile, since the attempt to produce meaning and save 'the reality principle' in a media-saturated society can only produce its opposite, an exacerbated experience of hyperreality.

Hyperreality is a term used in semiotics and postmodern philosophy to describe an inability of consciousness to distinguish reality from a simulation of reality, especially in technologically advanced post-modern societies. Hyperreality is seen as a condition in which what is real and what is fiction are seamlessly blended together so that there is no clear distinction between where one ends and the other begins.[1] It allows the commingling of physical reality with virtual reality (VR) and human intelligence with artificial intelligence (AI).[2] Individuals may find themselves for different reasons, more in tune or involved with the hyperreal world and less with the physical real world. Some famous theorists of hyperreality include Jean Baudrillard, Albert Borgmann, Daniel J. Boorstin, Neil Postman, and Umberto Eco.

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hyperreality [ˌhaɪpərɪˈælɪtɪ]n pl -ties(Sociology) (Philosophy) an image or simulation, or an aggregate of images and simulations, that either distorts the reality it purports to depict or does not in fact depict anything with a real existence at all, but which nonetheless comes to constitute reality

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What Is Hyperreality?Although there is some debate about the exact definition, hyperreality is generally defined as a condition in which what is real and what is fiction are blended together so that there is no clear distinction between where one ends and the other begins. It is a postmodern philosophy that deals in part with semiotics, or the study of the signs that surround people in everyday life and what they actually mean. French sociologist and philosopher Jean Baudrillard researched hyperreality to note how humans were starting to accept simulated versions of reality. As the line between what is real and what is an altered representation became blurred, he questioned if anything was truly real in the age of mass media.

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http://www.truthin7minutes.com/do-we-live-in-a-real-life-truman-show?PC=sidebar-popular

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